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Nike's shoe fail could cost it top NBA draft pick sponsorship
Kobe Bryant family renews partnership with Nike | Marca
Nike deal only part of NBA licensing story - New York Business Journal
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
NBA's Milwaukee Bucks roll with Harley-Davidson - SportsPro
NBA jersey sponsors and why some are a perfect fit for their city
The Value Behind NBA Jersey Patches — Sports Marketing Perspective
List of NBA jersey sponsors - Wikipedia
Business of National Basketball Association (NBA) 2022-23 - Property Profile, Sponsorship and Media Landscape
NBA's Jersey Sponsorship Program: An Insight from Research
Nike Looks to the NBA for Salvation | The Motley Fool
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
How would Nike and NBA partnership influence on China ?
Report: NBA allowing additional sponsorship on practice jerseys | theScore.com
One Chart That Shows Just How Much Nike Dominates the NBA
Sponsorship in the NBA | Hookit
NBA and Kim Kardashian's Skims in sponsorship deal | Ad Age
These 10 companies are the NBA's biggest sponsors and advertisers - Interbasket
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
Nike, NBA reveal new game uniforms for next season - Sports Illustrated
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
Nikes Sponsorship Deal with the NBA is the Future of Consumer Purchasing | by Chris Herd | Medium
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
The Ideal Jersey Sponsors for Every Single NBA Team - The Second City
NBA signs 8-year apparel deal with Nike - ESPN
NBA, Nike shelving home and road jersey designations | CBC Sports